Profiling the 50 Most: Belinda Hankins

Belinda Hankins is a dynamic, award-winning and visionary business leader for Fortune 100 companies who offers more than  15 years of progressive experience

Belinda Hankins Social and New Media Consultant

with industry leaders, including more than 10 years of outstanding contributions in New Media. She is a creative and results-focused director with exceptional organizing and controlling skills. Hankins is an articulate, persuasive speaker and negotiator with proven abilities to influence others.  She has managed multiple organizations with more than 200 personnel and $10,000,000 operating budget at America Online / Time Warner.

As an executive consultant since 2008, she helps achieve their digital media and organizational goals.  Areas of expertise include; website development and analysis, social networking, business development and strategy, marketing, organizational leadership and operations.

At Revolution Health from 2006 to 2008, she spearheaded strategic and creative development, direction and site launch for Revolution Health’s Consumer Advocacy and Community offerings; Web 2.0, social networking, blogs, forums, patient experts, and user generated content programming.  Her role included brokering strategic partnerships with healthcare, philanthropic and relevant organizations/businesses to establish and create mutually rewarding outcomes.  while developing and driving member programming to habituate use, frequency, build traffic and increase market value.

She successfully launched Revolution Health’s medical consumer and patient expert program, which aggregates patient expertise, content, products, social networking, and non-profit organizations to help empower and provide the resources necessary for patients to be their own advocate, and to take control of their own health care experience.

From 1996 to 2004, she was vice president/general manager at America Online, where she conceptualized, developed, and oversaw the development of an innovative programming and business category critical to company mission to grow market share, improve diversity of service offerings, and retain existing members.  She designed all aspects of relative and diverse content and product geared to cultural sensitivities, economic factors, and consumer trends for the AOL’s key audience market sector. Hankins spearheaded and conducted consumer studies, focus groups, and research that were utilized by peers.

She facilitated and forge alliances with various sponsorships, such as the Annual Essence Music Festival and American Black Film Festival and played a key role in the acquisition of BlackVoices.com from the Chicago Tribune.

Hankins created and introduced a premium offering, capitalizing on a growing and under-served market segment that ranked among Top 3 African-American sites for unique users within 3 months of launch.

She holds a bachelors of science degree in marketing and management from Hampton University.

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